About Us
Our Mission
We believe that small changes can make a big difference. That's why we're committed to providing eco-friendly alternatives to everyday products that are packed with harmful plastics and chemicals.
Our mission is to make sustainable living accessible and convenient for everyone. By choosing our products, you're not just making a choice for yourself, but for the planet.
Ximonic (Simo Räsänen), CC BY-SA 4.0, via Wikimedia Commons
Meet the Founder
The founder of Feord, Rumasa, has always had a deep love for nature and a fascination with fjords, which are narrow sea inlets surrounded by cliffs, found in both the northern and southern hemispheres. The name "Feord" is derived from the pronunciation of "fiord."
Over the years, she has been learning about climate change and the damaging effects of chemicals and plastic on our environment. This personal journey is what sparked the creation of Feord. Driven by a desire to replace harmful materials in her own life, she wanted to make it easier for others to do the same. Feord was born from her passion for sustainability and her commitment to offering eco-friendly alternatives that help people live in a way that’s kinder to the planet.
Our Product Selection Criteria
At Feord, we take pride in carefully selecting every product we offer to ensure it aligns with our core values of sustainability, quality, and environmental responsibility.
Our product selection process is driven by these key principles:
Eco-Friendly Materials: We prioritize products made from sustainable, biodegradable, or recycled materials like bamboo, organic cotton, and jute. This helps minimize the environmental impact of the resources used.
Zero-Waste and Low-Impact: We seek out products that are designed to reduce waste, promote reusability, or come with compostable or plastic-free packaging. From reusable rounds to shampoo bars, we believe in offering alternatives to disposable items.
Ethical Production: Our selected products are sourced from brands and artisans who practice ethical manufacturing, ensuring fair wages, safe working conditions, and environmentally sound production methods.
High Quality & Durability: Sustainable products shouldn’t mean sacrificing quality. We choose items that are built to last, reducing the need for frequent replacements and contributing to long-term sustainability.